Bridging cultures that build business
Why culture training matters
Winning clients in Asia isn’t just about offering the best product or service — it’s about earning trust across cultures.
Even the strongest business strategies can crumble if cultural signals are misread. With the right insights, your team can navigate meetings confidently, build long-term relationships, and close deals that others miss.
How I help
​
My two decades of hands-on cross-border business experience directly translates into practical training. My training helps Nordic and European companies succeed in Asia.
Through tailored workshops, keynotes, and consultancy, I show teams how to communicate with impact, read between the lines (knowing the unspoken ‘nos’ and avoiding awkward miscommunications) and adapt to different business hierarchies — skills that directly translate into stronger partnerships and new clients.
Why work with me
​
I have spent my career working at the intersection of business and culture — from Hong Kong to Stockholm, via Helsinki, Birmingham, and London. Fluent in Cantonese, English, Mandarin, and basic Swedish, I have helped companies on both sides of the world bridge expectations, align communication, and win deals across borders.
​Having guided Swedish and British teams through Korean, Japanese, and Chinese business environments, I understand how to decode the unspoken — and how small cultural adjustments can unlock big opportunities.
​
Cultural Agility: your competitive edge
​
Cultural agility isn’t about memorising etiquette; it is about understanding intentions and perspectives. When your team learns to see business through another culture’s lens, you don’t just avoid mistakes — you gain a competitive advantage.
​
Let’s build your cultural agility and turn cross-cultural understanding into business growth.