Japanese business attire - What to wear when visiting Japanese clients - clothes & tie

gloriachan-cook
Oct 24, 2025
2 min read

Have you ever wondered what to wear when you visit your Japanese clients? What is the appropriate Japanese business attire? Does the colour matter? This is a bite-sized culture tip that helps you pack your pack quickly.

Three sake glasses that demonstrate the sake culture and by extension Japanese business attire and culture — Japan is a country that respects manner, propriety and traditonal culture. When drinking sake, the beautiful and delicious rice wine from Japan, there are certain rules to follow. Same go for business meetings in Japan - learning the right etiquette and business attire will go a long way.

On a business trip to Japan, our Swedish CIO asked me, "Is burgundy alright for my tie colour?" Burgundy turned out to be perfect - subtle enough to show respect without implying superiority or undue authority.

Business attire can seem straightforward, but nuances matter significantly in Japan. Let's have a look at tips on the Japanese business attire.

Quick tips:

Formal, conservative business attire is always the safest choice for meetings in Japan. A neat, dark-coloured suit is a code for respect.
Men: choose dark-coloured suits (navy, dark grey, black) with white shirt. Avoid bright colours and overly flamboyant accessories or light colour suit. This will be seen as less professional and less respectful.
Women: choose conservative colours formal dress with a suit jacket or formal blazer. If you are meeting with very senior people, wear a formal suit. Avoid bold jewellery and heavy makeup.

Tie colour matters:

Avoid bright red ties - In Japan, bright red is traditionally associated with senior leadership or authority figures. Wearing a red tie in front of your client may unintentionally signal dominance or disrespect.
Safe colours include navy blue, dark burgundy, grey, or subtle patterns. These colours communicate professionalism without overshadowing your Japanese counterparts.
If you are not in the top position of team, avoid wearing very expensive brand. This will show that you are respecting hierarchy and that you are humble and trustworthy.

Practical Advice:

Keep attire conservative yet elegant.
Pay attention to small details - clean shoes, tidy hair, and ironed clothes are viewed as signs of professionalism and respect in Japan.