Led by Gloria Chan-Cook, 20 years of business experience btween Europe and Asia
Asian business culture training for European teams
Understand what your Asian partners mean,
not only what they say.
Tailored business culture training for European teams working with partners, clients and colleagues in Japan, South Korea, China and Hong Kong.
Learn to read the expectations behind the conversation, prepare for the meetings that matter and know what to do when a relationship stalls.
InterCultra Asian business cultural training
A workshop built around the work you do
With 20 years of experience working between Europe and Asia, I help European teams understand what their counterparts expect and respond with confidence.
You may be preparing for a first meeting, developing a client relationship or trying to understand why a project has stopped moving. Your workshop starts with that situation.
We explore the cultural questions that matter, examine different ways to respond and apply what you learn to your next conversation.
You and your team leave with a practical framework for interpreting cultural signals, navigating hierarchy and adapting your communication. It gives you a clearer basis for deciding how to approach a meeting, follow up on a proposal or strengthen a working relationship.
What would you like to handle better?
Prepare for an important meeting
Decide who should attend, how to present your proposal and what your counterparts are likely to expect from the discussion.
Move sales conversations forward
Adapt how you present your offer, ask questions that bring concerns to light and follow up with the right people.
Work towards clear next steps: a technical discussion, a proposal review or a meeting with the
decision-maker.
Strengthen working relationships
Learn how trust, seniority and communication style shape the way you work with clients, colleagues and partners, and how to adapt your approach.
Cultural training options and prices
Choose the time and group size that suit your team. If you are unsure, I can recommend a duration based on what you want to cover.
Duration
60 minutes
90 minutes
120 minutes
Half-day
Full-day
1-5 participants
SEK 15,000
SEK 18,000
SEK 20,000
SEK 23,000
Price on request
6-10 participants
SEK 17,000
SEK 20,000
SEK 22,000
SEK 25,000
Price on request
What's included
Every workshop includes:
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A briefing with the organiser to understand your situation.
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An agreed business objective and cultural focus.
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Preparation tailored to the examples and questions you share.
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A workshop combining cultural insight, discussion and practical application.
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Participant materials agreed before the session.
Prices are per group and include preparation and delivery. The workshop fee is the same online and in person. VAT, travel and accommodation are additional where applicable.
Tailoring draws on your team’s situations and my existing expertise. Any additional research, interviews or bespoke reports are scoped and priced separately.
Your path to successful Asian partnerships
About Gloria, Founder of InterCultra
I have spent 20 years in the investment management industry, working in Hong Kong, London and Stockholm. My roles have involved leading teams, winning new business and managing long-term client relationships across Europe and Asia.
Working with Swedish and British colleagues and counterparts in South Korea, Japan and China has made cultural judgement part of my everyday work: deciding who should lead a conversation, how to present a proposal and when to follow up or seek clarification.
I bring that experience into every InterCultra workshop. We work through situations your team faces, connecting cultural expectations with practical choices about what to say, who to involve and how to approach the next conversation.
Let's unlock your Asian growth — together
Whether you’repreparing for a meeting, planning a workshop, or exploring long-term cultural training, I’d love to hear from you.
Fill in the form and tell me about your goals. I’ll recommend the most suitable session for your team.
Ready to explore your options?
Fill in the form and we can discuss your cultural training.
Asian business cultural insights
Cultural workshop
Fri 30 OctOnline Event — Microsoft TeamsThis workshp is designed as a starting point for understanding Hong Kong workplace culture. After the workshop, you will leave with a clear map of how Hong Kong’s workplace culture actually works, and practical anchors to reach for when a situation catches you off guard.
Tue 01 SeptOnline event - Microsoft Teams